Health Podcast Library
The MM+M Podcast

Introducing predictive AI, a new approach to targeting before health events occur, a podcast sponsored by Swoop

Jan 31, 2024
24:13
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Episode Description

A leading provider of patient and HCP audiences, Swoop recently launched predictive AI targeting, enabling marketers to anticipate patient needs and behaviors. This new, first-in-class approach allows more precise targeting ahead of major health events. Additionally, Swoop's conversational AI solution enriches the targeting process by facilitating real-time interactions on brand platforms, further boosting engagement and conversion. Through a comprehensive end-to-end approach that includes finding, reaching and engaging audiences, it’s possible to elevate campaigns and increase ROI.

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Music: “Deep Reflection” by DP and Triple Scoop Music.


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