How can marketing help sales get to the next level?, a podcast sponsored by Juice Pharma Worldwide

In the past two years we have seen a heavy focus on omnichannel enablement — not just at the strategic level, but at the operational level as well. This approach requires establishing a single view of the customer (HCPs) and, by nature, includes sales and, increasingly, MSLs in the mix. A right-sized “sales” team, with clearly defined roles for office interactions (traditional sales), academic and association support (MSL) and access (key accounts) should have a well-defined role within the overall ecosystem for a brand. They are there to provide the human touch that is often required in a very human system. In this podcast, we explore how sales and personal engagements with field medical fits in the omnichannel flow, and how personal channels can facilitate data gathering and customer intelligence.

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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