From hype to action: What SXSW means for pharma, a podcast sponsored by Syneos Health

Recorded on the heels of SXSW 2026, this MM+M x GSW podcast explores the cultural, technological and creative signals shaping the future of health marketing. Jennifer Batey, EVP of integrated strategy, and Bryan Roman, EVP and experience director at GSW, powered by Syneos Health, unpack the biggest themes emerging from Austin, from the evolving role of AI and immersive brand experiences to the growing importance of trust, community and creator-driven influence. 

Moving beyond the buzzwords, the conversation focuses on what SXSW truly means for pharma marketers today. What cultural shifts should health brands be paying attention to? How are audience expectations changing? And how can regulated industries embrace innovation without losing authenticity?

With a practical lens, Batey and Roman translate inspiration into action, offering clear takeaways for CMOs and brand leaders looking to stay ahead of where culture, technology and healthcare intersect. 

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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