Health Podcast Library
The MM+M Podcast

Four developments changing pharma marketing: Straight talk from leaders in tech and media, a podcast sponsored by PulsePoint

Feb 29, 2024
25:57
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Episode Description

Kinesso and PulsePoint, two leaders in healthcare marketing, will talk to the audience about four key changes currently taking place in the industry: Addressability, Channel Proliferation, Real-time Measurement and Sequential Messaging. They’ll help the audience understand the drivers and implications of these changes, and will discuss what their organizations are doing to address these changes and continue to deliver value for pharma brands. 

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Music: “Deep Reflection” by DP and Triple Scoop Music.


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