Episode Description
Kathleen Starr, PhD, is the Managing Director, Behavioral Science and Insight at Syneos Health. In this installment of The MM&M Podcast, she talks about some of the insights she shares in her new book, Why We Resist: The Surprising Truths About Motivating Behavior Change, and their implications for healthcare marketers.
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Music: “Deep Reflection” by DP and Triple Scoop Music.
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