Episode Description
Last week, results of the Gallup poll showed pharma tumbled to rock bottom on the list of consumer industry reputation, just below the federal government. For a sector that has struggled with its image, this was a new low. But beyond that, the findings also suggest a reexamination of pharma’s marketing priorities may be in order. Mark Bard, co-founder, Digital Health Coalition, puts the poll results in context, shares related data from a recent DHC benchmarking study of 20 pharma companies, and gives us a rundown on trends we should keep an eye on later this year and into next.
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Music: “Deep Reflection” by DP and Triple Scoop Music.
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