Episode Description
ASCO is the preeminent cancer conference, bringing every oncology stakeholder to Chicago for a weekend of breakthrough presentations, pertinent health discussions and a bevy of brand activations.
Additionally, MM+M will be on the ground there, represented by pharma editor Lecia Bushak.
Ahead of ASCO, Lecia chatted with Illinois CancerCare’s Kimberly Ku, MD.
A triple board-certified physician, Ku recently partnered with Cancer Therapy Advisor, a fellow Haymarket Media brand, to distribute her podcast, Val-You Based Care.
Now, she’s joining our podcast for a preview of ASCO as well as to offer insights on how pharma brands can better message to HCPs and patients about cancer care.
After that, I’m shipping up to Boston for the Veeva Commercial Summit, so you’ll hear from the rest of the team during Trends, where they’ll discuss some of the most interesting trends they’ve observed through their reporting for Agency 100.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Listen On
