Cannes Lions 2026: Creativity’s next chapter in health, a podcast sponsored by Syneos Health Communications

Recorded live from Cannes Lions 2026, this MM+M x GSW podcast explores the ideas, innovations and cultural shifts shaping the future of health marketing. Jillian Brooks, SVP, group creative director at GSW LA, and Chris Ovdiyenko, SVP, experience director at GSW Columbus, unpack the biggest themes emerging from Cannes, from the growing influence of AI-powered creativity and immersive brand storytelling to the evolving expectations around trust, community and patient engagement.

As healthcare brands navigate a rapidly changing media and cultural landscape, the conversation focuses on what Cannes signals for the future of pharma marketing. Which creative trends have real staying power? How are brands balancing innovation with authenticity and compliance? And what lessons can health marketers take from the broader creative industry to build more human, connected experiences?

With a practical and candid lens, Brooks and Ovdiyenko translate the inspiration from Cannes into actionable insights for healthcare marketers looking to stay ahead of where creativity, technology and culture intersect.

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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