Cannes 2025: Breaking down the award-winning medical marketing work

Medical marketing has officially been honored at the 2025 Cannes Lions International Festival of Creativity!

The Pharma, Health and Wellness Lions as well as the Lions Health and United Nations Grand Prix for Good were doled out Monday.

Additionally, IPG Health reigned supreme once again, as FCB Health was named Healthcare Network of the Year and Area 23 was named Healthcare Agency of the Year.

This week, we hear from editor-in-chief Jameson Fleming from on-the-ground in France, while managing editor Jack O’Brien, pharma editor Lecia Bushak and reporter Heerea Rikhraj delve into the health brands, medical marketing agencies and work that won in Cannes.

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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