Bridging the gap to success in TV advertising: Leveraging data and maximizing ROI, a podcast sponsored by Swoop

The television landscape has become more volatile – from a lack of consistent third-party measurement to fragmented viewing behavior. However, pharma marketers who want to maximize returns from TV spend can do so by leveraging real world health data and targeting de-identified individuals within a household — and then use that same health data to track campaign performance. Kate Ludwig, VP advanced TV partnerships for Swoop, explains the current challenges facing the industry and how to forge a path to success.  Check us out at: mmm-online.com

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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