AI Deciphered preview: He keeps AI from going off the marketing rails

In a sneak peek of his panel discussion at this Thursday's AI Deciphered summit, Merck’s digital privacy director, Nevada Heft, shares what pharma marketers need to know about the ethical challenges raised by AI, from algorithmic bias in ads to risky chatbot interfaces. 

Our Trends segment tackles digital-health firm Noom’s decision to offer a compounded GLP-1 drug through a new weight-loss program, and ViiV’s recent activation around HIV awareness in the South.

Music by Sixième Son

Check us out at: mmm-online.com

Follow us: 
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Check us out at: mmm-online.com

Follow us:

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.