613 - Preventative and Personalised Primary Care: EverLab on Data, Engagement and Innovation

In this episode of Talking HealthTech, Dr Max Mollenkopf sits down with Steven Lu, co-founder and medical director at EverLab.

The conversation explores the evolution of primary care through EverLab's preventative and personalised health model.

Topics include data consolidation, patient empowerment, healthcare branding, and the role of technology in general practice, as well as the nuances around preventative testing such as whole-body MRI.

Steven and Max dig into the real challenges of building a healthcare model that puts prevention first, from navigating the complexities of Medicare funding and GP identity to scaling clinical excellence across a growing network of clinicians.

They also get candid about the longevity medicine hype, what good medicine actually looks like in this space, and why behaviour change is just as important as clinical advice.

Key Takeaways

✨ The role of data consolidation: Everlab collects patients’ health records, empowering both clinicians and patients with consolidated, accessible data to support personalised preventative care.

🔄 Primary care branding and evolution: The decision to avoid “general practice” branding is discussed, highlighting how patient perceptions and government funding models shape engagement and commercial viability.

🤝 Patient engagement and experience: High-quality, engaging customer experience is positioned as essential for behaviour change, increased trust, and long-term continuity of care.

💻 Technology as a driver: Technology, from patient interfaces to clinical audit tools, streamlines high-quality care and creates scalable models beyond traditional GP practices.

🧪 Preventative testing and consent: Discussion of commercially popular preventative tools like whole-body MRI, with a focus on appropriate use, informed consent, and aligning clinical outcomes with business models.

Timestamps

00:00 - Meet Everlab: mission & approach

04:41 - Consolidating health data for care

06:09 - Target audience and shifting focus

08:38 - Rethinking general practice branding

13:09 - Longevity & preventative care models

17:20 - Defining functional & integrated medicine

21:51 - Preventative care—systemic challenges

27:50 - Consumer experience in healthcare

35:18 - Quality, speed, cost trade-offs

40:05 - Scaling and standardising clinical care

57:34 - Preventative tests: whole body MRI

01:09:04 - Aligning commercial and clinical outcomes

Check out the episode and full show notes on the Talking HealthTech website.

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THT+ Digital Health Career Toolkit

Explore the free THT+ Digital Health Career Toolkit, a five-day email series to help you clarify where you fit in digital health and take your next step: talkinghealth.tech/toolkit.

THT+ Digital Health Career Toolkit

Explore the free THT+ Digital Health Career Toolkit, a five-day email series to help you clarify where you fit in digital health and take your next step: talkinghealth.tech/toolkit.