What Makes Healthcare Marketing Different: The Inside Scoop w/ Matthew Scott #128

Today we had the pleasure of speaking with the Principal and Managing Director of FEED. The Agency, Matthew Scott. FEED is an award-winning healthcare brand agency engaged by doctors and dentists who want to creatively differentiate themselves in their local marketplace in the mindset of their ideal patients.
Let’s dive into Matthew’s story of how physicians can better market themselves and bring in the ideal patients.
Things you will learn in this episode:
[00:01 – 07:21] The Importance of Healthcare Marketing

We introduce our guest, Matthew Scott

Matthew gives a little bit of back story about himself

Business Agency Owner

United States Army Veteran

We talk about why we created this podcast

Matthew talks about the importance of the healthcare marketing industry

Patient-centric approach

Difference between patients and consumers

“The Money Pit” that doctors have to avoid

[07:22 – 17:52] What Makes Healthcare Marketing Different

Difference between a healthcare marketing agency and a traditional marketing agency

How do you deal with physicians that are nervous and hesitant about working with another agency?

“I give them our belief, our methodology.”

Build a patient experience around trust

Matthew digs deeper into the “onboarding process.”

Doctors must understand that patients are focused on perspective, process, and protocol.

What does a great patient experience look like, sound like, and feel like?

[17:53 – 25:39] Branding vs. Marketing

What is the difference between branding and marketing? And why is it important to have the difference communicated to physicians?

Matthew gives a comparison of branding and marketing

Giving physicians a voice

[25:40 – 40:52] Working with FEED

Things for physicians to consider when working with Matthew

Awareness

Focus on the message to be communicated

Become the specialist of their specialty

Matthew shares a recent trend in healthcare marketing

Clarifying the meaning of agency and what we can bring to the table

[40:53 – 49:55] Pathfinder Movement

Shout out to all the pathfinders in the healthcare marketing field

People want to work with you because they find value in you.

Matthew reflects on the future opportunities for this industry

Matthew’s final thoughts for the listeners

Connect with Matthew online. See below for the links

Tweetable Quotes:
“What does a great patient experience look like, sound like, and feel like? And if the doctors listening to this just took that into consideration and then wrapped it in a patient onboarding system if you will, they are so much further ahead.” – Matthew Scott
“If you can start off with a strategic understanding of how to authentically differentiate yourself in the mindset of patients, you will learn to attract more ideal patients.” – Matthew Scott
 
Resources Mentioned:
FEED. The Agency
 
You can connect with Matthew on LinkedIn and Facebook. Visit their website to know more about FEED. The Agency
 
Subscribe & Leave a Review
Subscribe to the Patient Convert Podcast and never miss a new episode!
Please support the podcast by leaving a Review
Connect with us on social media:

Kelley LinkedIn

Justin LinkedIn

What We Do
Get a free practice marketing assessment – Intrepy Healthcare Marketing
Check out Kelley’s physician liaison training platform – Physician Liaison University
Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply
Thanks for listening. Justin & Kelley Knott