Tips to Improve Patient Social Media Engagement #153

Your patients are talking, connecting, and engaging on social media everyday; but are you a part of their conversation? It can sometimes feel like there isn’t a ton of value in focusing on social media, but in this episode you’ll see that it is vital to the life and success of not just your practice, but your overall message and thought leadership.
Let’s dive in and gain some valuable tips on improving your patient’s social media engagement. We’ll take a look at first growing a loyal follower base in the simplest way possible and then some winning strategies that will optimize your content and overall results. 
 
[00:01 – 02:41] The Value in Social Media

Let’s talk all things social media!

Today’s topic - Tips to improve patient social media engagement

There is real value in upping your social media game but it takes planning

[02:42 – 11:33] How to Grow a Loyal Audience

The key is consistency

Step 1 - Put a face to it

Step 2 - Post engaging and educating content

Step 3 - Plan and optimize - it’s time to connect

[11:34 – 18:51] Tips to Improve Patient Social Media Engagement

Logistics - seeding new likes and running offers ads

Making it easy for your customer avatar to engage

Join in with the conversations that excite you

Example of Justin’s campaign

Leave your content with questions

[18:52 – 22:59] Closing Segment

Don’t be afraid to get your team involved

The Big Idea Approach

Final thoughts

Stay tuned for more.

Like and comment for a chance to win a free consultation

Tweetable Quotes:
“It offers a lot of tools when it comes to marketing, a great way to connect and most importantly really put yourself out there as that thought leader - that expert, and grow that brand; but it all starts with engagement.” - Kelley Knott
“Don’t feel overwhelmed, and don’t give up. It’s all about consistency and growing your network…” - Kelley Knott
 
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What We Do
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Thanks for listening. Justin & Kelley Knott