The Story of the Knotts - Marriage, a Baby & Starting Businesses #132

Today’s we’ll be diving into our personal story; Who are the Knotts and how did this all start? Listen in as we talk about our journey and why Physician marketing clearly became our calling. 
[00:01 – 11:04] Opening Segment

We introduce the topic of today

We give a little bit of background of our journey

We have been happily married since 2016

Started the agency while dating

Kelley talks about her background

Comes from a healthcare family background

Got her first job as a physician liaison

Create a huge network in Atlanta of hundreds of physicians

Justin shares about his background

Studied Finance and Investments

Worked for an early-stage Investment company in Orlando

Met Kelley and dive deeper into marketing

[11:05 – 18:09] The Start of Our Agency Business

Justin uses his entrepreneurial skill to put the ideas into practice

Kelley was passionate about physician outreach while Justin was taking the range of digital landscape

We talk about Physicians Liaison University

Training platform to support physicians liaisons

Physicians Outreach Solution

Kelley talks about Intrepy Healthcare Marketing

The full-service healthcare marketing solution when it comes to digital solutions

Justin talks about Kelleys personal brand which is kelleyknott.com

Focused on the thought-leadership and liaison standpoint

Healthcare marketing advice

We talk about what’s coming out next year in our companies

[18:10 – 27:04] Patient-Centric Marketing Program in Intrepy Healthcare Marketing

Justin talks about the Patient-Centric Marketing Program

How do we attract, engage and convert patient

Helping physicians to connect with patients in better ways

Justin talks about the services that we offer especially in the digital marketing side

Every service is different based on the sub-specialty of clients

We talk about the team members of Intrepy

[27:05 – 31:44] Our Contracts with Clients

We choose our clients very carefully

Develop long term partnerships and affiliations

When you partner with us, your property is your property

Everything that we develop for you is your property

6 months contract length to prove our word and values

Being transparent about our data

[31:45 – 39:19] Closing Segment

Kelley gives some advice for healthcare marketer and partners who works together

Justin shares some realizations about their journey

We talk about the big difference since when we started

Final words

Tweetable Quotes:
“Remember to pick your clients, it’s important that they’ve invested as much as you’ve invested, you don’t have to just say yes to everyone. ” – Justin and Kelley Knott 
“It’s really rewarding to work in Healthcare marketing but we have to be willing to work hard and not be afraid of failing. ” – Justin and Kelley Knott

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Kelley LinkedIn

Justin LinkedIn

What We Do
Get a free practice marketing assessment – Intrepy Healthcare Marketing
Check out Kelley’s physician liaison training platform – Physician Liaison University
Check out our Physician & Social Media Video Creation tool - CaptureMD
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Thanks for listening. Justin & Kelley Knott