The Future of Patient Engagement w/ Podium’s Bryan Oram #156

Patient engagement is on the rise now more than ever! The question is, are you riding the wave, or missing the swell? With today’s guest, Bryan Oram, you won’t have to wonder because, through Podium, you have every tool you need to be a part of the growing space of patient engagement. Patient’s expectations are high. They are searching for a convenient experience that meets all their needs AND is accessible right on their phone or laptop. So tune into this episode and learn about the future of patient engagement.
Bryan Oram is the AVP of Sales Enterprise at Podium - an incredibly powerful platform that helps local businesses get connected with their community to create conversions through communication. 
 
 
[00:01 – 04:01] Patients Are Looking to Engage with You

I introduce our guest Bryan Oram

Background

The future of patient engagement is on the rise and it’s changing.

Engagement is on the rise

Digital engagement is becoming much more important

[04:02 – 18:15] The Future of Patient Engagement

Higher conversion rates through SMS and digital outreach

People want to leave reviews

It needs to be convenient

How Bryan integrates text messaging into the patient experience

A comparison between text and emailing

Email - 20% open rate

Texting - 97% open rate

The impact of reviews and your online rating

Podium’s effects on payment processing

Predictions on the future of engagement

Telehealth is not going anywhere

How communication is changing

[18:17 – 25:39] Changing with the Challenges

How large organizations are handling telehealth

Creating a ‘frictionless experience’

Handling the frustrations of competition

Why Podium?

Bryan shares his biggest challenges to get to where he is

The challenge of transforming organizations

Centralizing your engagement through Podium

[25:40 – 28:59] Closing Segment

HIPAA compliant communication

How to connect with Bryan

Links below

The evaluation process

Final thoughts

Stay tuned for more. Links available below.

Tweetable Quotes:
“The entire patient journey is something that needs to be thought through with a digital lens… It is critical to optimize for it.” - Bryan Oram
“Email gets about a 20% open rate… When you compare that to text messages, text messages get about a 98% open rate… and again I can't stress enough how important reviews are.” - Bryan Oram
“Effective communication pre and post-visit is going to become more important and more digital than ever before.” - Bryan Oram
 
Want to learn more about Bryan? Connect on LinkedIn or email bryan.oram@podium.com. Be sure to check out podium.com/v9/" target="_blank" rel="noopener noreferrer">https://www.podium.com/v9/ and get every resource you need to make your business win through engagement!
 
Subscribe & Leave a Review
Subscribe to the Patient Convert Podcast and never miss a new episode!
Please support the podcast by leaving a Review
Connect with us on social media:

Kelley LinkedIn

Justin LinkedIn

What We Do
Get a free practice marketing assessment – Intrepy Healthcare Marketing
Check out Kelley’s physician liaison training platform – Physician Liaison University
Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply
Thanks for listening. Justin & Kelley Knott