Text Messaging is Improving Marketing & Patient Engagement w/ Kenneth Burke #148

Kenneth is the VP of Marketing for Text Request, an online business texting service. He’s won awards for his work in sales and psychological research. He’s also worked with many businesses, from pre-launch startups to billion-dollar companies, to help them achieve their goals.
 
[00:01 – 09:03] What is Text Request?

Kenneth explains what they do at Text Request

Improving patient engagement through text messaging

SMS and its adoption across different age brackets

[09:04 – 14:02] HIPAA Compliance
Is HIPAA a concern with text messaging use for marketing?
[14:03 – 25:39] Leverage Text Messaging

We discuss the ways on how you can leverage text messaging in marketing initiatives

Areas where you can use text messaging in the patient life cycle

[25:40 – 30:27] Closing Segment

Using text messaging in the patient life cycle to improve the patient’s journey

Connect with Kenneth. Links available below.

Tweetable Quotes:
“People aren’t going to unlearn convenience, and these digital communications have become incredibly convenient for a lot of people.” – Kenneth Burke
 
Resources Mentioned:
HIPAA – Health Insurance Portability and Accountability
 
You can connect with Kenneth on LinkedIn or send him an email at kenneth@textrequest.com. Sign up for Text Request at textrequest.com/" target="_blank" rel="noopener noreferrer">https://www.textrequest.com/
 
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