Medical Branding Tips and Strategies for Practices - Podcast #147

When people think about marketing and branding, they get confused. They have misunderstandings that these two are the same, but the reality is, they are two very different things! But what makes them different? Join us as we unravel the true meaning of marketing and branding. We also talk about why you need to build your brand constantly and how marketing and branding work together to push your organization higher.
 
[00:01 – 14:03] Find Your Brand

What does Jared Johnson do?

Podcaster, marketing consultant, content creator

Jared explains what Branding is

How to build your Brand

Personal branding and organizational branding

[14:04 – 23:32] Brand Engagement

Jared shares tips and advice on how to increase your brand engagement

The power of social media

Differentiate yourself from your competition

Look into the lens of a patient

[23:33 – 36:52] Digital Marketing and Branding

We talk about Digital Marketing

Where digital marketing and branding should meet

Social media and content creation

[36:53 – 42:11] Closing Segment

Jared talks about his podcast, Healthcare Rap

Quick plug to https://shift.health/, a healthcare Content Network.

Get in touch with Jared. Links available below.

Tweetable Quotes:
“What are you branding? Are you branding yourself as a provider, or are you part of a group that you want to provide? And the answer is not the same for everybody.” – Jared Johnson
“In my mind, brand engagement is what gets people to care about your brand.” – Jared Johnson
 
You can get in touch with Jared through LinkedIn, Twitter, or at https://shift.health/

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Thanks for listening. Justin & Kelley Knott