How Individual Physicians Market Themselves at Hospitals or Large Private Practice #131

For many physicians and doctors, creating independence in their profession has been a pain point, especially when they just come out of fellowship and residency.
In today’s episode, we will be talking about 6 steps to build a personal brand for physicians and how individual physicians market themselves at hospitals or large private practice. This topic is a common pain point for many physicians and doctors, especially when they come out of fellowship and residency, so they don’t have to rely so much on the hospital system or the private practice to carve out their own space. 
[00:01 – 06:39] Opening Segment

We introduce the topic of today

We give a little bit background of the topic

One out of three physicians ask, “What can I do to stand out in my practice/ hospital?”

How to pull the patient digitally?

Independence of the physicians

Direct relationship with the patient

We talk about our agency Intrepy Healthcare Marketing

Starting it on the base of physicians liaison

Physician outreach marketing

Physician digital marketing

Creating Physician Independence

Be aware of the protocols and procedures

Ask your healthcare system

May take a personal investment

Time cost

6 Steps to Build Up Personal Brand for Physicians

[06:40 – 11:24] Google yourself

Get a feel of your ecosystem and reputation

Asking patients for reviews

Individual listing platform

Great opportunity for visibility as well as mistakes

[11:25 – 18:09] Physician Outreach and Marketing

Build relationships with your local healthcare community

Walk into the door and introduce yourself

Cold Call

Learn a lot more about your community

[18:10 – 22:09] Branding Yourself As an Individual

Build your own individual branding style as a specialist

Develop a blog for your own personal brand

Create a legacy for yourself in the space

Get a direct connection with the patients

Check the protocols and procedures to your healthcare system

[22:10 – 28:20] Develop Thought Leadership as a Physician

Technologies made it a lot easier nowadays

Patients are more in tune with their healthcare journey and look for the information

Creating content consistently

Consider what you want out of it

Decide what platform and medium suits you

What matters with videos

Audio and lighting

Meet the quantity and quality

[28:21 – 30:04] Host Webinars and Facebook Live

Reach your potential patients online

Reaching other physicians and specialists

Build more credibility in the community

Personal connect professionals

[30:05 – 31:44] Collaborate with Other Professionals

Increase each other’s network

Build a bigger community through connections

Get your name out there to get featured

Build referral relationships

[31:45 – 34:10] Closing Segment

We run through all of the steps

Final words

Tweetable Quotes:
“Physician outreach and marketing would allow professionals to build relationships with their local healthcare community and learn a lot more about your community.” – Justin and Kelley Knott
“Collaboration with other professionals is important to increase each other’s network.” – Justin and Kelley Knott  
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What We Do
Get a free practice marketing assessment – Intrepy Healthcare Marketing
Check out Kelley’s physician liaison training platform – Physician Liaison University
Check out our Physician & Social Media Video Creation tool - CaptureMD

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Thanks for listening. Justin & Kelley Knott