Data as the Product: Laying the Groundwork for AI in Diagnostics

In this episode of Healthcare On Air, recorded live at ViVE 2026, BioReference Health CIO Merve Ozkus shares a grounded perspective on innovation in diagnostics and digital health. She emphasizes that meaningful progress isn’t about chasing buzzwords, but building scalable, sustainable technologies that solve real patient and provider challenges. From AI and machine learning to expanding access and data-driven insights, Ozkus highlights the importance of strong infrastructure, responsible implementation, and staying anchored in healthcare’s core mission—improving patient outcomes through practical, impactful innovation.