Ep12: How this Medical Device Company Reaches Users with Podcasts

Season 1 • Episode 12

Ep12: How this Medical Device Company Reaches Users with Podcasts

Jan 19, 2026

50:02

Episode Description

What if the best place to launch a healthcare podcast was a coffee table at a trade show? That's exactly what Dan Cottrell (The Podcast Guys) and Sejal Patel (Insulet) did with "Beyond the Bolus," growing it from a makeshift recording space at ADA's New Orleans conference to over 100,000 downloads in four years.

Sejal reveals how she convinced skeptical stakeholders to invest in untested audio content for HCPs, while Dan explains the strategic advantage of capturing thought leaders at conferences where they're already gathered. With medical team members present during recordings to flag compliance concerns in real-time, they've built a model that's both compliant and creative - opening doors to KOL conversations that wouldn't happen otherwise. This session reveals how to turn a tiny corner of a trade show booth into a powerful channel for thought leadership.

This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: ⁠⁠⁠healthpodcastsummit.com⁠⁠

Chapters

00:00 Intro

02:30 Why Start a Podcast for HCPs?

05:45 Finding the Right Production Partner

08:30 Dan's Perspective on Working with Insulet

11:15 Defining the Target Audience

14:00 Selling the Podcast Internally

17:30 Recording at Conferences Strategy

21:45 MLR Process and Medical Team Involvement

25:00 Launch Strategy and Promotion

29:15 Sales Rep Integration and Leave Behinds

33:00 Distribution and Marketing Clips

37:00 On-Site Recording Benefits

41:30 Creating Theater at Conference Booths

45:00 Investment and ROI Discussion

49:30 Long-Term Strategy and Brand Affinity

53:00 Reaching 100K Downloads

56:00 Advice for Starting a Healthcare Podcast

Resources Mentioned

The Podcast Guys

Beyond the Bolus Podcast - Insulet's HCP-focused podcast (100,000+ downloads)

Connect with Dan Cottrell on LinkedIn: linkedin.com/in/dancottrelluk/" target="_blank" rel="noopener noreferrer">https://www.linkedin.com/in/dancottrelluk/

Connect with Sejal Patel on LinkedIn: linkedin.com/in/sejal-shah-/" target="_blank" rel="noopener noreferrer">https://www.linkedin.com/in/sejal-shah-/

Connect with Dan Kendall

• LinkedIn: ⁠⁠https://linkedin.com/in/dankendall

• Instagram: ⁠⁠https://instagram.com/healthtechdan

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• YouTube: ⁠⁠youtube.com/@HealthPodcastOrg" target="_blank" rel="noopener noreferrer">https://www.youtube.com/@HealthPodcastOrg

Visit our other resources and sites to learn more about Health Podcasting:

• Health Podcast Show - ⁠⁠https://HealthPodcastShow.com

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• Health Podcast Library - ⁠⁠https://HealthPodcastLibrary.com