Ep08: Why Healthcare Needs to Stop Waiting and Start Podcasting

Season 1 • Episode 8

Ep08: Why Healthcare Needs to Stop Waiting and Start Podcasting

Jan 5, 2026

36:09

Episode Description

Healthcare finally has a level playing field in podcasting, but most organizations are still sitting on the sidelines. Bryan Barletta, newly appointed President of the combined Sounds Profitable and Podcast Movement organization, reveals why waiting for other industries to perfect the model is the wrong strategy. His key insight shifts how you measure success: treat podcasting as the "deepest aspect of your funnel" for true ROI.

Bryan settles the video-versus-audio debate with one example. Taylor Swift called a YouTube livestream a podcast and audiences agreed with her. The format doesn't matter anymore. His research uncovers a massive opportunity: 40% of people who've ever listened to podcasts aren't monthly consumers yet. Learn why taking calculated risks in podcasting actually matters now and how to structure your strategy around funnel depth instead of vanity metrics.

This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: ⁠⁠⁠healthpodcastsummit.com

Chapters

00:00 - Intro

04:42 - Amplifying Industry Through Acquisition

07:58 - Making Events Free and Accessible

10:04 - Repurposing Content for Marketing

14:17 - Accelerating Research Accessibility

16:57 - Companion Podcasts: Brand and Community

22:16 - Podcasting's Open Distribution Future

24:20 - Podcasting Tips for Beginners & Veterans

30:06 - Challenges of Marketing Risks

32:23 - Collaborating for Creator-Centric Events

34:57 - Health Podcast Festival & Awards

Resources Mentioned

Sounds Profitable website and newsletter

Podcast Movement events

Quarterly Research reports - Free access to advertising perception and listener consumption studies

Connect with Bryan Barletta on LinkedIn: linkedin.com/in/bryanbarletta/" target="_blank" rel="noopener noreferrer">https://www.linkedin.com/in/bryanbarletta/

Connect with Dan Kendall

• LinkedIn: ⁠⁠https://linkedin.com/in/dankendall

• Instagram: ⁠⁠https://instagram.com/healthtechdan

Connect with HealthPodcast.Org

• Sign up for our Newsletter: ⁠⁠https://healthpodcast.org/newsletter

• LinkedIn: ⁠⁠linkedin.com/company/healthpodcastorg/" target="_blank" rel="noopener noreferrer">https://www.linkedin.com/company/healthpodcastorg/

• Instagram: ⁠⁠https://instagram.com/healthpodcastorg

• YouTube: ⁠⁠youtube.com/@HealthPodcastOrg" target="_blank" rel="noopener noreferrer">https://www.youtube.com/@HealthPodcastOrg

Visit our other resources and sites to learn more about Health Podcasting:

• Health Podcast Show - ⁠⁠https://HealthPodcastShow.com

• Health Podcast Awards - ⁠⁠https://HealthPodcastAwards.com

• Health Podcast Library - ⁠⁠https://HealthPodcastLibrary.com