Understanding User Journey and Appointment Drop-off in Healthcare Marketing

In this episode, Bryan & Jay speak with Marc Needham, Chief Growth Officer at Combinaut, about healthcare marketing and patient acquisition. Marc shares insights on common problems in healthcare marketing and how his platform helps marketers track the effectiveness of their efforts by analyzing the digital user journey. They dive into the data from a Doctor Finder experience to show the importance of understanding where users drop off and creating a better user experience.

Learn more about Marc Needham:

linkedin.com/in/marcneedham/" target="_blank" rel="noopener noreferrer">https://www.linkedin.com/in/marcneedham/

sparkle.health/" target="_blank" rel="noopener noreferrer">https://www.sparkle.health/

sparkle.health/match" target="_blank" rel="noopener noreferrer">https://www.sparkle.health/match

linkedin.com/company/combinaut/" target="_blank" rel="noopener noreferrer">https://www.linkedin.com/company/combinaut/

Learn more about Jay Parkinson, MD:

LinkedIn - linkedin.com/in/parkinsonjay/" target="_blank" rel="noopener noreferrer">https://www.linkedin.com/in/parkinsonjay/

Website - sanabenefits.com/" target="_blank" rel="noopener noreferrer">https://www.sanabenefits.com/
 
Learn more about Bryan Cush, MS:

LinkedIn - linkedin.com/in/bryancush/" target="_blank" rel="noopener noreferrer">https://www.linkedin.com/in/bryancush/

Learn more about Tidal Health Group:

Website - tidalhealthgroup.com/" target="_blank" rel="noopener noreferrer">https://www.tidalhealthgroup.com/

LinkedIn - linkedin.com/company/tidal-health-group" target="_blank" rel="noopener noreferrer">https://www.linkedin.com/company/tidal-health-group

YouTube - youtube.com/channel/UCDwP9_mI8ZD2BBqmCZVfR_Q" target="_blank" rel="noopener noreferrer">https://www.youtube.com/channel/UCDwP9_mI8ZD2BBqmCZVfR_Q

Instagram - instagram.com/tidalhealthgroup/" target="_blank" rel="noopener noreferrer">https://www.instagram.com/tidalhealthgroup/

Facebook - facebook.com/TidalHealthGroup/" target="_blank" rel="noopener noreferrer">https://www.facebook.com/TidalHealthGroup/

We would greatly appreciate your feedback or if you have an interested guest, please don't hesitate to reach out to us via email at:

media@tidalhealthgroup.com