Beyond Chatbots: The New Era of Conversational Healthcare Websites

Show notes:

In this episode, Bryan Cush sits down with Teri Sun, Chief Strategy Officer at White Rhino, to explore how AI is transforming healthcare marketing. Teri explains how moving beyond static websites to dynamic, empathetic digital experiences can personalize patient journeys, using psychographic and emotional data to deliver clarity and trust.

She also shares how AI is reshaping website development, making roles more interconnected and strategies more patient-focused. From real-time Personas to conversational websites, Teri envisions a future where healthcare digital experiences guide patients with tailored, supportive interactions at every step of their decision-making journey.

Linkedin: linkedin.com/in/teribarrows/" target="_blank" rel="noopener noreferrer">https://www.linkedin.com/in/teribarrows/ Website: whiterhino.com" target="_blank" rel="noopener noreferrer">http://www.whiterhino.com